From NTEN. $35 NTEN Members; $70 Non-members. (NTEN provides free introductory NTEN membership to all MNA members and 10% discount to all renewing members). Social media has yet to become widely accepted by nonprofit leaders as a medium equal to or greater than traditional mail or email to engage, solicit or secure donors. This webinar will reframe social media as the driving vehicle behind online fundraising in the short-term, and, more importantly, as the future of nonprofit fundraising.
We will discuss up-to-date data on social media users by demographic characteristics, such as gender, age, ethnic group, social economic status, education level, and region. Then we’ll compare these data to current demographic profiles on nonprofit donors, and use it to forecast social media fundraising trends based on statistical analysis and anecdotal evidence from leaders in the donation processing industry.
In the second part of this webinar, we’ll dive into an overview of social media tools for nonprofit fundraising (e.g. Facebook Causes, ect.). Finally, we’ll take a look at live examples of how to use Facebook Ads, Google AdWords courtesy of Google Grants, and other emerging technologies that will help produce an evidence-based profile on prospective donors and how to find them in social media. Webinar participants will come away with an understanding of how to develop a compelling social media strategy that is built on fundraising and based on your existing donor database.
In this webinar, participants will learn
Social media by the numbers: Who uses social media and how does it related to them
Examples of nonprofits which successfully fundraised through social media
How to develop a fundraising strategy that fully leverages the power of social media