member in the news
New name/logo for Beartooth Nature Center
KTVQ.com | Posted: May 21, 2012 7:19 PM by Q2 Staff
RED LODGE - Beartooth Nature Center outside of Red Lodge unveils a new name and logo today. Here is its official press release and explanation of the big changes:
The BNC was founded by Ruth Brown in 1991 and has been providing a safe and loving home for injured, orphaned and non-releasable Montana wildlife ever since. Every resident is here because they would be unable to survive in the wild. BNC is the only place of its kind in Montana. Most of our residents have been placed here after being rehabilitated by Montana Fish, Wildlife and Parks. The animals come here to live out their lives in peace and safety, and they serve as ambassadors for their wild cousins. It is very important to us that people understand that we are a non-profit wildlife sanctuary and not a zoo. We do not buy our animals nor do we breed our animals.
Over the years our primary financial support has come from the greater Red Lodge community. The support we have received has been incredible; it has enabled us to provide sanctuary to countless animals in need and to educate our visitors about the value of rocky mountain wildlife. We hope we inspire our visitors to care about these animals and therefore to strive to conserve them.
Because of all of our success and the community support, we are excited to move to the next stage of growth. We are working hard to increase our visibility throughout the region. We are fortunate to reside at the NE entrance to Yellowstone National Park as well as in a state that welcomes over 11 million tourists from all over the world each year. Our goal is to become a regional tourist destination. We want to ensure that anyone visiting Montana and/or Yellowstone knows about us and is inspired to come and visit the animals. By expanding our reach, we have the opportunity to inspire and teach more people, raise more funds for the animals and further contribute to the Red Lodge economy.
So, we felt it was time to develop a name and logo that would clearly communicate what we do. It is our hope that this name and logo change will help grab people's attention and bring them here to visit. We wanted a name and brand that would ensure that everyone understands that we are a nonprofit rescue organization that provides homes to Montana's amazing native wildlife.
We are all very excited about this change and we are extremely optimistic about the future of YWS. Of course, since we are a nonprofit, it will take some time to completely transition from our former name to our new name and logo. In fact, we welcome any potential donors who would like to help us with this transition.
As part of all these changes this website is under complete redesign. We hope to unveil our new site filled with lots of educational information by the end of the summer.