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Keep them Coming Back: How to Use Stories to Drive Donor Retention and Authentic Relationships

May 18, 2023 @ 11:00 am 12:00 pm

Stories can have a unique way of engaging an audience and inspiring them to give. But the best stories and storytelling techniques can help your nonprofit keep your donors involved in your mission and even help you get that second gift.

In this session, we’ll dig into what nonprofits with the best first-time donor retention rates do to communicate with donors in order to double down on donor cultivation and retention.

Learning objectives:

  • A study of first-time donor retention
  • Why donors lapse and how storytelling can impact this
  • How to use empathy and emotions to connect to your audience and drive them to make their second gift 
  • The importance of segmenting your communications and employing the personal touch
  • We’ll discuss case studies and examples of what real organizations are doing to improve donor retention through storytelling

Presented by James Goalder, Bloomerang

With almost 20 years of experience working in nonprofit technology and sales and relationship management, James brings the perfect blend of experience for his role as Partnerships Manager at Bloomerang. In addition to his work experience, James volunteers with Project Grows, a community farm in Virginia, serving on the Board and on Volunteer Nights with the organization.  


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