Nonprofit Websites: Luxury or Necessity?

November 4, 2019 / Comments Off on Nonprofit Websites: Luxury or Necessity?

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Guest Blog from Nicholas Chan at Project: Website.

Imagine being a donor choosing between two nonprofits with similar missions. Would you rather donate to the nonprofit with a sleek, modern website, or the one whose site looks like it hasn’t been updated since 2008? 

The explosive growth of the internet has made websites essential to every nonprofit’s marketing strategy. With over 4 billion (and growing!) internet users, there’s no excuse for lagging behind. Regardless of your mission, size, or constituency, establishing a strong online presence enables you to better advocate for your mission. 

While websites are often considered a luxury, you cannot afford to overlook the benefits. The design, functionality, and content of your site leave a lasting first impression on bright-eyed visitors. Together, these elements help to attract and convert casual visitors into active volunteers and paying donors, without you ever lifting a finger.

With the wide array of social issues in our society, a website provides your organization with the opportunity to underscore the importance of your mission. Think of a website as a billboard—a fixed advertisement that markets your organization while simultaneously advocating for your cause as a whole. By upgrading your website, you can highlight your organization’s mission to drive conversation about your charitable efforts.

See how Project: Website can connect you with a volunteer developer today! ⇒