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Engaging Volunteers as Donors

February 20 @ 1:00 pm 2:00 pm

All Access Pass logo image
This course is free for All Access Pass holders.

Volunteers are the lifeblood of so many nonprofits.

They can also be some of your most reliable and consistent donors. Research shows that volunteers are 80% more likely to donate and make larger gifts. (And donors who volunteer? Their retention rate is through the roof!)

In this session, you’ll see how you can turn your volunteers into loyal and engaged donors. You’ll learn how to pinpoint what motivates your volunteers and donors, tips for segmenting your volunteers (so you tell them the right story!) and how to double down on your storytelling to volunteers.

So if you’re one of the many nonprofits who are reluctant to ask their volunteers to become donors and their donors to become volunteers – come to this session and stop leaving money on the table.

Learning objectives:

  • Why donors and volunteers lapse
  • Donor segmentation strategies you can use to reach your target audience and engage them with your mission
  • How to use empathy and emotions to connect to your audience
  • The importance of segmenting your communications and employing the personal touch

With James Goulder of Bloomerang

All sessions will be recorded and available for registered attendees to access, along with all session resources, for six months after the event.

$15 – $60 MNA Members: $15 Individual, $30 Whole Org; Non-Members: $30 Individual, $60 Whole Org


Scholarships are available for MNA Members. If budget is a concern in your ability to attend this training, please let us know! Apply here.

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