Development officers juggle many plates when it comes to generating revenue, so simplifying processes is the default. However, if you’re “setting and forgetting” your corporate sponsorship program—reviving it annually when your event rolls around—and doing what you always have, you’re leaving money on the table.
This workshop teaches you how to keep things fresh so that corporate sponsorship is an ever-evolving resource of your organization and compelling to your corporate partners.
Join sponsorship strategist Gail Bower to learn what evolving your sponsorship program means, how to know you’re ready, and what decisions and changes you can make to expand and grow this important resource.
Whether you’re just getting started or already imagining your next level, you’ll recognize the most important indicators for your performance and how to leap to the next. The more you grow, the more opportunities are possible.
Learn through other organizations with shared case studies and examples, plus 10 tips for growth at all levels. Leave with an action plan to evolve your sponsorship program.
Gail Bower is the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that helps nonprofits become self-sufficient by developing reliable sources of earned revenue. Gail has been working with nonprofits of all sizes and scope for over 25 years. Her clients have doubled, tripled, and quadrupled earned revenue sources in under a year. And that’s just the first year.
Trained as a futurist, Gail studies where society is headed and what trends may impact her clients’ businesses. Author of How to Jump-start Your Sponsorship Strategy in Tough Times and a frequent speaker, Gail has been interviewed about her work by the New York Times, the Wall St. Journal, Marketplace, Time magazine, U.S. News & World Report, and other media. To learn more, visit GailBower.com.
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